Visco-Elastic Nasa Memory Foam

NASA Foam
Williams Loft beds use NASA foam technology. Just like Tempurpedic, our foam is visco-elastic and temperature-sensitive. Williams Loft memory foam conforms to your exact body shape, reduces pressure points, and provides the best comfort available in a memory foam mattress today.
 
Understanding the structure of open cell foam is the key to understanding how a foam mattress contours to your body and reduces pressure points. Because the walls of the cell are not solid, they can deflate when pressure is applied (when you lie down). And since the struts forming the cell walls are made of resilient material, they bounce right back when pressure is released (when you get up).
 
When you lay down on an open cell foam mattress, the heaviest parts of your body, like your hips and shoulders, sink in further, and your lighter parts, like your lower back and neck, get the proper support. In other words, your heavy parts deflate more cells than your lighter parts. Consequently, your body lies in a healthful, neutral-spine position.

The same technology that NASA developed is at work in our beds, making them the most comfortable and orthopedically correct beds available.